A web search engine is a software system designed to search for information on the web, with search results presented in a line of results (SERPs). The information may be a mix of web pages, images, and other types of files. Search engines maintain real-time information by running an algorithm or web crawler.
Essential Skills & Abilities
- Understand technical aspects of search
- Understand business goals of SEO
- Identify the key factors of SEO
- Develop a plan to improve SEO