When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable, findable, and shareable. It’s important to understand how what you are writing fits into the overall content strategy, what the content lifecycle entails, and who is involved in the process. People read differently online than they do when they read print materials.
A web search engine is a software system designed to search for information on the web, with search results presented in a line of results (SERPs). The information may be a mix of web pages, images, and other types of files. Search engines maintain real-time information by running an algorithm or web crawler.
Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. The work focuses on the planning, creation, delivery, and governance of content — where content is not limited to the words on the page, but also includes images and multimedia elements which are incorporated.
Distribution of content includes proactive promotion via nurturing the current audience, building new relationships, and generating fresh traffic. Examples include engagement with other communities via social and other platforms, connecting with influencers, and republishing content.