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Body of Knowledge

Body of Knowledge (BoK) Groups,  Knowledge Areas (KA), Essential Skills and Abilities (ESA)

  • The BoK is comprised of 5 main BoK Groups (Business, Market, Design & Usability, Implementation, Content Marketing)
  • Each BoK Group contains a number of Knowledge Areas (KA, labeled with their BoK Group name; e.g., BUS1, BUS2…)
  • Each KA addresses a list of Essential Skills and Abilities (ESA)
  • Each ESA drives a set of curriculum topics used for training and evaluation

Mastery Levels

A candidate for certification will be evaluated through examination and receive a mastery score in each of the five BoK groups: Below Proficient, Moderately Proficient, Proficient.

Mastery levels will be achieved as follows:

  • Apprentice: receives a score of Moderately Proficient or Proficient in 3 or more BoK Groups
  • Journeyperson: receive a score of Moderately Proficient or Proficient in 4 or more BoK Groups
  • Master: receive a score of Moderately Proficient or Proficient in all 5 BoK Groups, with a score of Proficient in at least 3 BoK Groups

The WMPBoK (Web Management Professional Body of Knowledge) is defined as:

Section
Business
BUS1: History of the Internet & Governing Bodies
BUS2: Business & Professional Ethics
BUS3: Business Model & Planning
BUS4: Online Business Models
BUS5: Business Objectives
BUS6: Legal
Market
MKT1: Basics of Marketing (4Ps)
MKT2: Customer Definition
MKT3: Value Proposition
MKT4: Competitive Analysis
Content Marketing
CON1: Writing & Editing
CON2: Search
CON3: Analytics & Measurement
CON4: Strategy
CON5: Distribution Techniques
Section
Design & Usability
DES1: Browsers & Platforms
DES2: Graphic Design
DES3: Information Architecture
DES4: Security & Privacy
DES5: Identity and Branding
DES6: Localization & Internationalization
DES7: Accessibility
Implementation
IMP1: Standards & Protocols
IMP2: Hosting and Server Technology
IMP3: Content Management Systems
IMP4: Programming & Markup Languages
IMP5: Databases
IMP6: Change and Project Management
IMP7: Electronic Commerce
IMP8: Application Programming Interfaces (APIs)
IMP9: Blockchain Technology & Cryptocurrency

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