Body of Knowledge

Body of Knowledge (BoK) Groups,  Knowledge Areas (KA), Essential Skills and Abilities (ESA)

• The BoK is comprised of 5 main BoK Groups (Business, Market, Design & Usability, Implementation, Content Marketing)
• Each BoK Group contains a number of Knowledge Areas (KA, labeled with their BoK Group name; e.g., BUS1, BUS2…)
• Each KA addresses a list of Essential Skills and Abilities (ESA)
• Each ESA drives a set of curriculum topics used for training and evaluation

Mastery Levels

A candidate for certification will be evaluated through examination and receive a mastery score in each of the five BoK groups: Below Proficient, Moderately Proficient, Proficient.

Mastery levels will be achieved as follows:

• Apprentice: receives a score of Moderately Proficient or Proficient in 3 or more BoK Groups
• Journeyperson: receive a score of Moderately Proficient or Proficient in 4 or more BoK Groups
• Master: receive a score of Moderately Proficient or Proficient in all 5 BoK Groups, with a score of Proficient in at least 3 BoK Groups